In case you somehow missed it, I ran an experiment this past week on Facebook. It stemmed from wanting to play with the new controls you had over targeting flyers. They now let you get very specific, right down to targeting people that mention certain things on their profiles. I took that idea, and applied it to writing up an ad to offer a dinner date to someone. Let’s take a look at the numbers.
I had a click through rate of 1.073%, which I think is like half as good as what others reported as average, if I recall. It is actually a bit higher than I was expecting given the nature of the flyer. This translated into about 2.05% of the total population targeted. Looking at it as being that 2% of girls were willing to click on a flyer on Facebook for a dinner date it is quite amusing as this is the same percentage of girls that say grabbing their breasts is an ok way to say hello. I wonder if there’s a correlation.
My total impressions were about twice what my total population was. Given that there is probably some amount of people that were in my population but didn’t even log in this last week, I’d guess that anyone that saw it did so at least twice.
The clicks were fairly well distributed throughout the period the flyer ran. I didn’t receive a ton at first then nothing, they came at a pretty even rate. I thought that was rather interesting.
My final average cost per click was 64% of my max CPC. The total amount that I spent was only 8% of what my maximum cost could have been. All in all, this was a cheap experiment.
So, after all of this, did I get anyone that actually responded? Nope. Not a one. While I did have people that actually clicked through, no one felt like responding to the ad. When I told my friend the results she commented that it was rather sad. I asked for me or the people that clicked through, to which she said, "Both." I guess that pretty much sums up the whole experiment, though: sad.
As a final note, I don’t actually see any ads, so I don’t know if these types of flyers are commonplace or not. In the past, you could target your flyers to a specific network, so if someone were to put something like this up, everyone would see it. Now, though, since you can be so specific, I would think that your money could be used much more efficiently. By targeting a very specific set of people, you would cut out anyone clicking on the ad that doesn’t meet your target audience. So, has anyone seen an ad of this type before? Do you think you might start seeing them now?