Monday, October 22, 2007

Experiment Part 1

I was talking to a friend of mine about Facebook’s new flyer advertising options when an idea for an experiment came up.  To give a quick overview, you can now get very granular with in your selection of who sees your flyer. In the past, it was based solely on which network would see it.  Now you can target based on any number of criteria.  What is interesting is that it gives you a real time number of how many people your ad will be hitting.  This can provide for some fun time killing (just how many men between the age of 18 and 29 like The Notebook), or for some legit marketing information. For fun, I can choose to target only single females in my city that like Family Guy.  Pulling that info up is when the idea came.  What if I tried making a flyer for an ad to get a date?  Facebook’s flyers are known to have abysmal click-through rates, so odds would be against me before even beginning.  Second, lets be honest, how likely is someone to actually click on and respond to an ad for a date on there?  To be honest, my hypothesis is that I won’t get any responses from this, but I figure this gives me something to write about for the next couple days. 

I’ll be running the ad for a week using competitive rates for maximum visibility.  It will give a quick blurb saying that I’m looking for someone to take to dinner, and have a link to a page with who I am and contact info.  I’ll post an update to how it’s going later in the week, and will have final results at the end.  Like I said, I’ll be surprised if anyone responds, but who knows I might meet some new people.

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