Experiment Part 2

I started an experiment on Monday to test out Facebook's new flyer targeting tools, and as just a social experiment.  It entailed making a flyer offering a date that was targeted to a specific set of girls in my area.  It's been running since Monday night, and will be up until next Monday.  Here are the results of it so far.

I've had a .96% click through rate so far.  This is about what I was expecting, if not higher.  I've seen a ton of stuff about how bad the click through rates on flyers are, and coupled with the topic of this flyer I didn't expect many takers.  I have yet to receive any responses, though, so the clicks I've received are probably just the curious. 

I know that each impression is not a unique individual, but the total impressions I've received so far equal about 85% of the total population.  Watching theses impressions increases has given some insight to when people get on Facebook.  For example, during the day time, the impressions increases fairly slowly.  However, once night comes, they rack up quite quickly.  This is to be expected, as most people are probably logging on and spending time on the site at night.  This seems to be later in the night, too, such as after 8.  Another interesting thing is the rate at which the impressions have increased.  At the beginning of the campaign, the impressions racked up rather quickly.  Now they seem to be increasing more slowly.  I'm not sure if this is related to how Facebook displays them, or if it is based on usage habits of my target audience.  What is interesting is that this mirrors what I've seen happen on Google ads I've run (those weren't for dates, just FYI).  In the beginning, they got a ton of views.  Then, as time progressed, they tapered off.

I'm paying based on how many clicks I receive, and the rate I pay is determined by the system based on how much they used to "bid" for my placement.  I set a maximum per click, and a maximum per day limit.  So far, the most I've paid for a click is 72% of what my maximum is.  Also, the average of what I'm paying is 60% of my max.

I'll probably have an update this weekend on how things are going.  I still am not expecting to actually hear anything, but I'm a bit surprised at how many clicks I've received, so who knows.