MSFB
So it looks like Microsoft was the one that won out in buying a minority stake in Facebook, paying $240 million to be able to say that. Microsoft was fighting with Google, and somewhat Yahoo, for the stake. The approximate value placed on Facebook with this investment is $15 billion. Along with a small stake, Microsoft also grabbed the rights to be the exclusive advertiser for Facebook overseas. This is in addition to Microsoft's exclusive ad deal with Facebook for the US until 2011.
I'm not too surprised that Microsoft won out on this one. If for no other reason than the history the two companies have. Despite Facebook constantly being likened to Google, they have worked closely with Microsoft for quite some time, and have shied away from dealing with the search giant. Also, just looking at the employees that are on Facebook, Microsoft dominates there too. Even Billy G has a Facebook profile.
Facebook says that it plans to use the money for additional people and possible acquisitions. It will also try to expand its reach in the international market. Today it is fairly large in North America and Western Europe, but little elsewhere.
One pretty interesting part of all of this is that it lends that much more credibility to Facebook. While it has become quite popular with online media, by being able to establish such a large valuation, it really sets itself up as a big deal. To put things in some perspective, JC Penney has a market cap of $12.1 billion, about $3 billion less than Facebook's valuation. Pretty neat, huh?
